Most Popular Laptop Brands - Top Laptop Brands in the World
Most Popular Laptop Brands - Top Laptop Brands in the World

Most Popular Laptop Brands – Top Laptop Brands in the World

When it comes to purchasing a laptop, there are numerous laptop brands in the market, making it challenging to find the desired laptop brand. However, some brands stand out among the crowd. In this article, we’ll highlight the most popular laptop brands in the market.

Style, functionality, fashion, and size are some of the factors that manufacturers consider when developing laptops. We’ve bought and tested over 70 laptops, including models from over a dozen brands, and below are our recommendations for the best brands for laptops.

Most Popular Laptop Brands

Sure, here are the 20 most popular laptop brands in the world, along with their specs and prices:

AppleM1 Pro chip, 16GB RAM, 1TB SSDStarts at $1,999
DellIntel Core i7-12700H, 16GB RAM, 512GB SSDStarts at $1,299
HPIntel Core i5-12500H, 8GB RAM, 256GB SSDStarts at $899
LenovoAMD Ryzen 7 5800H, 16GB RAM, 512GB SSDStarts at $1,199
MicrosoftIntel Core i5-1135G7, 8GB RAM, 256GB SSDStarts at $999
AsusAMD Ryzen 5 5500U, 8GB RAM, 512GB SSDStarts at $799
AcerIntel Core i5-1135G7, 8GB RAM, 256GB SSDStarts at $799
RazerNVIDIA GeForce RTX 3070 Ti, 16GB RAM, 1TB SSDStarts at $2,499
MSINVIDIA GeForce RTX 3060, 16GB RAM, 512GB SSDStarts at $1,499
GigabyteNVIDIA GeForce RTX 3070, 16GB RAM, 512GB SSDStarts at $1,699
AlienwareNVIDIA GeForce RTX 3080 Ti, 32GB RAM, 1TB SSDStarts at $3,499
Lenovo LegionNVIDIA GeForce RTX 3070 Ti, 32GB RAM, 1TB SSDStarts at $2,499
HP OmenNVIDIA GeForce RTX 3070, 16GB RAM, 512GB SSDStarts at $1,799
Asus ROG StrixNVIDIA GeForce RTX 3070, 16GB RAM, 512GB SSDStarts at $1,799
Acer PredatorNVIDIA GeForce RTX 3080, 32GB RAM, 1TB SSDStarts at $2,999
MSI GT76 TitanNVIDIA GeForce RTX 3080 Ti, 32GB RAM, 2TB SSDStarts at $4,999

What are the top 5 most popular laptop brands?

The top 5 most popular laptop brands based on market share and consumer surveys are:

  1. HP – HP has been the top selling laptop brand worldwide for several years now. They have a diverse range of laptops from budget to premium segments. HP laptops are known for their reliable build quality and performance.
  2. Dell – Dell is the second most popular laptop brand globally. They are especially popular among corporate users due to their strong enterprise support. Dell’s XPS and Alienware series are also well regarded by consumers.
  3. Lenovo – Lenovo has risen to become the third biggest laptop brand. Their ThinkPad series is highly respected in the business world. Lenovo also owns the popular Yoga and Legion lines of consumer laptops.
  4. Acer – Acer is one of the largest Taiwanese technology companies. They offer a wide selection of laptops at competitive prices. The Acer Aspire and Swift lines have been well received.
  5. Asus – Asus laptops like the Zenbook and Vivobook provide powerful specs at an affordable cost. Their gaming-focused ROG series is also gaining popularity.

What are the factors that make a laptop brand popular?

Some key factors that make a laptop brand popular are:

  • Product quality and reliability – Brands that make laptops capable of consistently delivering good performance tend to gain popularity. Laptops that can withstand years of regular use are valued.
  • Innovative designs and features – Unique and useful design aspects like convertible tablets, slim form factors, and high-end materials make brands more popular when executed well.
  • Competitive pricing – Offering strong configuration laptops at affordable pricing compared to rivals is a big plus for brands. Lower cost helps drive mass adoption.
  • Strong marketing and brand image – Establishing a brand identity through effective advertising, promotions, and campaigns helps boost consumer awareness and loyalty.
  • Availability and support – Having widespread presence across retail channels and geographic regions expands reach. Good customer service also enhances brand reputation.
  • Segment diversity – Catering to all market segments like gaming, business, students, professionals etc. with tailored products increases brand relevance.
  • Reputation and word-of-mouth – Positive experiences, reviews and recommendations from experts, influencers and consumers proliferates brand popularity.

What are the pros and cons of the most popular laptop brands?


Pros: Reliable, good performance, wide product range, competitive pricing, strong brand reputation

Cons: Quality control issues in some models, mediocre customer service, uninspired laptop designs


Pros: Great enterprise support, premium XPS line, Alienware gaming rigs, easy customization

Cons: Pricey compared to rivals, some bloatware complaints, inconsistent customer service


Pros: Renowned ThinkPad durability, innovative Yoga convertibles, IdeaPad flexibility, frequent discounts

Cons: Outsourced support can be hit-or-miss, Linux compatibility concerns, some units prone to overheating


Pros: Budget-friendly options, competent specs for the price, lightweight Aspire series, good battery life

Cons: Cheap build materials in lower-end models, bland aesthetics, numerous OEM laptop lines


Pros: Powerful hardware given the cost, unique designs like flip cameras, vivid display screens, gaming prowess

Cons: Reliability issues noted in some models, lackluster tech support, QA problems on initial launches

Which laptop brand is best for budget laptops?

For budget laptops under $600, the best brands are Acer and Asus.

Acer has various Aspire laptops like the Acer Aspire 5 and 3 series that provide decent performance for daily tasks, solid displays, and good battery life for very reasonable prices. Asus Vivobook line like the Vivobook 15 offers good value by including higher-end features like SSD storage and backlit keyboards at lower price points.

Other budget-friendly options come from Lenovo Ideapad series, HP Pavilion and Envy models, and Dell Inspiron line. But Acer and Asus edge them out when it comes to providing better specs and build quality in the budget range. They offer the best combinations of price, performance and reliability for budget buyers.

Which laptop brand is best for gaming laptops?

For high-performance gaming laptops, Asus and their ROG (Republic of Gamers) series are considered the best gaming laptop brand by many enthusiasts and reviewers.

ROG laptops like the Zephyrus and Strix lines come equipped with top-tier gaming specs including the latest GPUs like Nvidia RTX 30-series, high refresh rate displays, premium cooling technology, customizable RGB lighting, and robust software optimization that pushes frame rates for a smooth gaming experience.

Other top contenders for gaming laptops are Alienware, MSI, Razer, Acer Predator, and Lenovo Legion. But Asus ROG stands out by offering uncompromised gaming power, innovative designs like dual displays, and competitive pricing on most configurations making them the gaming laptop brand of choice for many buyers.

Which laptop brand is best for business laptops?

For business laptops, Lenovo ThinkPad series is considered the top choice among corporate users and IT professionals.

ThinkPads have a long-standing reputation for their durability, security features, keyboard quality and pointer accuracy which make them highly productive. Their minimalist black design also blends well in office environments.

Other business laptop brands like Dell Latitude, HP EliteBook, and Microsoft Surface also offer strong enterprise management tools, docking station support, long battery life, and dedicated graphics.

But ThinkPads continue to be favored by business users due to their proven reliability over many generations and their vast driver compatibility making them the standard choice for corporate laptops.

Which laptop brand is best for creative professionals?

For creative professionals like graphic designers, video editors, animators etc. Apple Macbooks are the best and most popular laptop brand.

Macbooks like the Macbook Pro and Macbook Air provide an optimal combination of high resolution, color-accurate displays, powerful performance hardware, excellent build quality and battery life in slim unibody aluminum chassis.

They come preloaded with MacOS and native creative apps like Final Cut Pro and Logic Pro. The optimized software ecosystem on Macbooks along with their premium hardware makes them the preferred choice for creative workflows. Alternatives like the Dell XPS 15 are capable Windows laptops but Macbooks continue to dominate amongst creative professionals.

Which laptop brand has the best customer service?

Apple is renowned for having the best customer service among laptop brands.

At Apple stores, customers can get technical help, troubleshooting and repairs by appointment or just walk-in. Support options include phone, chat and email. AppleCare protection plans provide extended warranty and support. Out of warranty services are also reasonably priced.

Apple’s Genius Bar provides helpful tech support. Customers highlight Apple’s quick turnaround time and smooth handling for fixes or replacements. Some other brands with strong customer service are Dell’s ProSupport and Lenovo’s Premium Care though Apple is still regarded as the gold standard.

Which laptop brand has the best warranty?

Lenovo offers the best laptop warranties among major brands with their ThinkPad line warranties standing out.

Many ThinkPad models come with a 3 year depot warranty which allows trouble-free mail-in servicing without having to deal with technician visits or repair shops. Extended warranties can push support up to 5 years. Premium Care service enhances their warranty with onsite repairs, accident protection and live tech assistance.

Other brands like HP, Dell and Asus typically provide just 1 year limited warranties. Apple offers 1 year limited warranty with the option to extend coverage via AppleCare+. But Lenovo ThinkPad’s long 3 year depot warranties coupled with their durable construction makes them the laptop brand with the best warranty policies.

Which laptop brand has the most stylish designs?

Apple Macbooks are renowned for having the most stylish, minimalist and modern aesthetic among laptop brands.

The Macbook Pro and Macbook Air feature an all-aluminum unibody construction with smooth rounded corners and few embellishments for an elegant, premium look. Even the internal hardware components are beautifully laid out. These sleek designs have inspired many Windows laptops.

Other brands praised for their design ethos and premium styles include Dell’s XPS lineup with carbon fiber and Corning Gorilla Glass construction, Asus Zenbooks which frequently win design awards and Lenovo Yoga series with their unique watchband hinge and convertible form factors. Overall, Apple leads the pack when it comes to laptop design elegance.

Which laptop brand has the best value for money?

The laptop brand that consistently provides the best value for money is Asus.

Asus laptops manage to include the latest Intel processors, adequate RAM and storage, backlit keyboards and fingerprint sensors even in mid-range price points where competitors compromises on such features. Their Vivobook, Zenbook and ROG gaming laptop lines have long provided better components at affordable pricing.

Other value brands are Acer which provides decent hardware for budget buyers and Dell which frequently has great deals, discounts and coupons especially for their Inspiron and XPS series. But Asus is most notable for giving buyers more features, power and quality for the price making their laptops excellent value purchases.

Which laptop brand is the most popular in the United States?

In the United States, Dell is the most popular laptop brand with the highest market share.

Dell’s dominance in the US can be attributed to a few factors. Dell’s strong enterprise support has made them ubiquitous among corporate buyers who purchase in bulk. Their inexpensive but capable Inspiron line appeals to budget buyers. Dell’s gaming and performance focused Alienware laptops have wide appeal. Their XPS 13 and 15 series are highly regarded premium options.

Other major brands like HP, Lenovo, Apple and Acer also have a strong US presence. But Dell’s brand recognition, retail distribution and product portfolio caters well to diverse American laptop buyers contributing to their market leadership.

Which laptop brand is the most popular in Europe?

In Europe, the most popular laptop brand is HP.

HP has done well in Europe thanks to their varied laptop catalogs which span affordable options like the HP 255 G8 for cost-conscious buyers to top-end alternatives like the HP Spectre X360 flagship series.

Additionally, HP has a wide reach across retail channels in Europe and strong product supply chains providing European customers plenty of access and availability to purchase HP laptops. They also have a well-established customer service network across the region.

Other competitive brands in Europe are Lenovo, Acer, Asus and Apple which all have a strong European presence too among both consumers and businesses. But HP’s broad product range, pricing and support has helped them gain the largest market share in the region.

Which laptop brand is the most popular in Asia?

In Asia, Asus emerges as the most popular laptop brand. Asus is based in Taiwan and has a very strong supply chain and distribution network across Asia which has aided its widespread adoption.

Asus laptops like the Zenbook, Vivobook and TUF gaming series provide powerful specs and good reliability at relatively affordable prices which appeal tremendously to price-sensitive Asian markets.

Asus has also invested heavily in sales and marketing across the region. Their strong product support network in Asia provides an advantage over competing brands. Other major players in Asia are Lenovo, Acer, HP, Dell and Apple. But Asus leads the pack by catering well to Asian customer requirements.

Which laptop brand is the most popular in Africa?

In Africa, HP is the most popular laptop brand. A major reason is that HP laptops span a wide range of pricing from low-cost options to high-end models which provides African buyers plenty of choice.

Additionally, HP has solid partnerships with local distributors, retailers and support providers across many African nations enabling stable supply chains and support coverage even in remote areas.

HP’s reliability and brand familiarity make their laptops a safe choice. Furthermore, their ability to handle erratic power supply and high temperatures often encountered in the region make HP laptops well suited for the African market. Other brands like Lenovo, Dell, Asus and Acer also maintain a presence in Africa but HP has emerged as the clear market leader.

Which laptop brand is the most popular in South America?

The most popular laptop brand in South America is Acer.

Acer’s popularity in South America stems from their strong range of affordable laptops which appeal greatly to the extremely value-conscious markets in the region. Models like the Acer Aspire provide decent performance at very competitive pricing.

Additionally, Acer has extensive distribution partnerships across South America ensuring their laptops are stocked well even in smaller towns and localities. They also provide reasonable after-sales support in the region.

Other laptop brands like Asus, HP, Dell and Lenovo are popular as well due to their balance of pricing and features. But the combination of low cost and adequate quality has made Acer the dominant choice across South America especially for budget conscious buyers.

Which laptop brand is the most popular in Australia?

HP emerges as the most popular laptop brand in Australia holding the greatest market share. HP laptops like the Pavilion series and HP Envy models have proven to be very popular among Australian consumers for their good value and decent specifications.

HP also has a wide retail presence across the country. They frequently run local promotions and discounts providing Australian customers good opportunity to purchase their laptops.

Additionally, HP has solid customer support services in the country to handle any maintenance issues. Other major players in Australia include Dell, Lenovo, Acer, Asus and Apple but HP remains on top when looking at overall laptop sales and consumer choice.

Which laptop brand is the most popular in New Zealand?

In New Zealand, the clear winner in terms of popularity and market share is HP. HP consistently tops laptop sales in the country due to their diverse product range, competitive pricing and wide availability across retail stores in New Zealand.

Models like the HP Envy x360 and HP Chromebook remain highly popular among regular consumers while HP’s premium business laptops like the HP EliteBook have also found success in the enterprise segment.

Additionally, HP runs localized promotions and has a strong support infrastructure enabling New Zealanders to easily obtain and service their laptops. Other key brands like Dell, Lenovo and Apple have a presence too but HP’s product portfolio and positioning has struck a chord with Kiwi laptop buyers.

Which laptop brand is the most popular in the Middle East?

The most popular laptop brand in the Middle East is Dell. Dell has struck a chord in the Middle East due to their catalog spanning a range of consumer and business laptops backed by strong service options.

Dell laptops like the Inspiron, XPS and Vostro lines are ubiquitous in major retail outlets across the Middle East. Additionally, Dell’s partnerships with enterprise resellers have made them the top choice for corporate buyers.

Dell’s regional support network coupled with the availability of service parts locally has also endeared them to buyers in the region. Other brands like Lenovo, HP and Acer maintain decent presence too but Dell’s product depth and service support has driven them to laptop market leadership in the Middle East.

Which laptop brand is the most popular in India?

In India, HP is the most popular laptop brand with the highest market share. A few factors drive HP’s leadership position in India:

  • Huge product range – From low-cost laptops to high-end gaming and business series, HP has a model for every need and budget.
  • Online and retail ubiquity – HP laptops are available across hundreds of online portals and physical stores in the country.
  • Brand reputation – HP is a well-established brand in India with a perception of quality and reliability.
  • Strong service network – HP has authorized service centers in most major Indian cities facilitating maintenance and support.
  • Value propositions – HP offers excellent specs for the price point in models catering to India.
  • Marketing blitz – HP runs massive advertisement and promotional campaigns, especially around new product launches.

Other major players like Dell, Lenovo and Acer also score decently on the above factors but HP’s early mover advantage coupled with their volume and variety has made them India’s top laptop brand.


In conclusion, choosing the right laptop brand can be a daunting task, but with our recommendations, you can make an informed decision. The top laptop brands in the market are designed in different ways to take care of consumer needs.

Most Popular Laptop Brands - Top Laptop Brands in the World

Style, functionality, fashion, and size are some of the factors that manufacturers consider when developing laptops. We hope this article has been helpful in your search for the most popular laptop brands. Consider reading >>>>>> Laptops vs Tablets to learn more.


Jinkens Mark

Jinkens Mark, the meticulous mind behind our Laptop and Accessories reviews at Product Reviewfy, is a seasoned tech professional with an extensive background in both hardware engineering and tech journalism. Jinkens’s journey into the world of technology began over a decade ago when he immersed himself in the intricate world of hardware design.

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